Intelligent and Human-Centered Chatbots Enhance User Satisfaction and Continued Use
The presence of chatbots has become increasingly crucial in the e-commerce ecosystem, serving as the…





The Faculty of Economics and Business at Universitas Gadjah Mada (FEB UGM) is home to thousands of students from various parts of Indonesia and the world. As one of the leading faculties in Indonesia, FEB UGM offers a dynamic and supportive academic environment where students can fully develop their potential.