The Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM) organized a workshop titled “Optimizing Digital Marketing and Campus Social Media” on Friday (March 21, 2025) at the Auditorium of the Learning Center Building, 8th floor, FEB UGM. The event brought together faculty, professional staff overseeing public relations and social media, and FEB UGM students.
In her opening remarks, the head of the Learning Academic and Multimedia Production and Public Relations (LAMP-PR) Unit, Fitri Amalia, S.E., M.Sc., Ph.D., emphasized the importance of understanding social media in building the institution’s image.
“This is one of the most important and strategic issues. By understanding the role of social media in shaping the brand image, we can promote the institution and increase brand awareness,” she said.
Fitri also highlighted the impact of COVID-19 on FEB UGM’s social media management, which brought dynamics and challenges in producing and distributing academic content. In 2022, FEB UGM began revitalizing its social media management and educational content production by establishing a new unit called Learning Academic and Multimedia Production (LAMP).
“The creation of this unit aims to promote academic content to a wider audience,” she explained.
She also emphasized that restructuring LAMP and the Public Relations Unit at FEB UGM represents a significant opportunity to improve social media management.
“Increasing competition requires us to refresh our strategies and bring in experts to improve digital marketing approaches,” she added.
The workshop featured four experienced speakers in digital marketing and social media. Among them were Winda Mizwar Pratiwi, who discussed “Digital Marketing for the Education Industry,” Mohammad Ryan Saputra, who presented “Social Media Fundamentals,” Farchan Noor Rachman, who covered “Building a Humanized, Creative and Engaging Brand Social Media Account,” and Dr. Tirta Mandira Hudhi, who shared insights on “Digital Marketing Strategies that Drive Sales.”
This workshop gave participants in-depth insights into effective digital marketing strategies and social media management in the academic environment while strengthening institutional branding on digital platforms.
“Collaboration between educational institutions and experts is essential to innovate digital marketing strategies continuously,” concluded Fitri.
Report by: Shofi Hawa Anjani
Editor: Kurnia Ekaptiningrum
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