Universitas Gadjah Mada
Faculty of Economics and Business

Friday (7/07), the 5th session of Global Summer Week 2023 was filled by Dr. Fitri Amalia. Dr. Fitri is a lecturer from the Department of Accounting, Faculty of Economics and Business Universitas Gadjah Mada (FEB UGM). On this occasion, Dr. Fitri explained material related to risks and ethics in the digital ecosystem. The session opened with an explanation regarding the importance of technology in today's life. Digital technology has opened up opportunities to improve global interconnection, access to information and entertainment, efficiency and productivity, shopping convenience, and innovation development, which is increasingly skyrocketing.

Furthermore, Dr. Fitri defines digital transformation as the integration of the application of digital technology in all existing aspects of the organization. Thus, digital transformation brings fundamental changes to companies in how they operate and deliver their values. This can be exemplified by what happened to Walmart, a franchise company in the United States. Walmart has transformed its operations, from implementing e-commerce in sales to digitally integrated supply chain systems. Digital transformation will broadly impact various fields, starting from the business sector and retail business, accounting, supply chain, banking, to the health system.

However, digital transformation also creates many challenges, ranging from data protection, ethics of technology use, social impact, digital wellbeing, copyright, security, and digital knowledge gaps among the public. Two crucial problems that need to be addressed by companies include data privacy issues and misinformation that is rife in society. Fitri gave the example of the Cambridge Analytica Case and Bjorka cases as concrete examples of data leakage problems that occur in the digital era. Dr. Fitri also alluded to the widespread use of artificial intelligence (AI) in the digital transformation era. The existence of AI also raises ethical issues, ranging from objectivity, privacy, accountability, and trust.

Responding to these various problems, Dr. Fitri explained the urgency of digital ethics in a company. Digital ethics is a set of values governing a company's technology approach. It is intended as a way for workers to utilize technology in their business strategy and operations. Then, various legal regulations and ethical frameworks for digital transformation are explained. In closing, despite all the challenges, digital transformation also creates opportunities, such as new tasks and roles, workers with higher abilities, ethical and optimal application of AI, and new symbiotic opportunities between humans and machines in the future.

Reportage: Rizal Farizi 
Watch the full video at https://youtu.be/onaPyOrLnYc