Creativity and innovation are essential when marketing products on social media; beyond simply being unique or funny, creative marketing content can leave a lasting impression and help build a strong brand image.
This was the key message delivered by dr. Tirta Mandira, MBA, an influencer and business owner, during the Social Media Marketing Workshop: Let’s Talk Social Media Marketing So Your Brand Gets Noticed,” held on Friday, March 21, 2025, at the 8th floor of the FEB UGM Learning Centre.