• About UGM
  • SIMASTER
  • SINTESIS
  • Public Information
  • SDGs
  • English
    • Bahasa Indonesia
    • English
Universitas Gadjah Mada Universitas Gadjah Mada
Faculty of Economics and Business
  •  About Us
    • Overview
    • History of The Establishment
    • Mission & Vission
    • School Values
    • School Leadership
    • Senate Leadership
    • Department Leadership
    • Study Program Leadership
    • Unit Leadership
    • Faculty Advisory Board
    • Annual Report
    • Campus Facilities
    • Visual Identity
    • News Room
    • The 70th Anniversary
  • Academic Programs
    • Undergraduate Program
    • Master Program
    • Doctoral Program
    • Profession Program
    • Short Academic Programs
    • Professional Programs & Certification
    • International Undergraduate Program
    • International Doctorate in Business (IDB)
    • Academic Calendar
    • Rooms and Events
  • Faculty & Research
    • School Memberships
    • School Accreditation
    • International Networks
    • Faculty Members
    • Visiting Professor & Research Fellows
    • Professional Staffs
    • Publications
    • Published Journals
    • Working Papers
    • Fields of Study
    • Supporting Units
    • International Conference Partnership
    • Call for Papers
    • Community Service
    • Faculty Library
  • Admission
  • Home
  • Student Corner

The Story of Fardan’s Shoe Cleaning Business Development

  • Student Corner
  • 30 October 2024, 15.12
  • By : Admin
Muhammad Fardan Arrizieq

With the hustle and bustle of college life and the increasing need for convenience, the demand for practical services such as shoe cleaning is rising. This trend has inspired many entrepreneurs, including Muhammad Fardan Arrizieq, an accounting student at the Faculty of Economics and Business (FEB) UGM, to start RockWashRepeat. This company meets this demand with a focus on accessibility and quality.

A Hobby Turns Into a Business

RockWashRepeat was born when Fardan, a 2022 student, noticed his friends struggling to find quality shoe-cleaning services in Yogyakarta. Seeing this high demand, he teamed up with his older brother to start a small business in January 2023. Initially, he promoted RockWashRepeat with a simple Instagram poster and received a surprisingly positive response from his peers. This interest strengthened his resolve to make the business more structured, eventually building a team and recruiting new members.

“I wanted to test the waters first, but the demand was overwhelming. The orders were steady after a week or two, and we were almost overwhelmed. That’s when I decided to establish RockWashRepeat more seriously by structuring our team and expanding,” Fardan said in a recent FEB UGM’s FEBerkarya podcast episode.

RockWashRepeat provides shoe cleaning services tailored to different materials such as canvas, suede, and leather. These services include deep cleaning, sole de-yellowing, and exceptional shoe repairs. One of RockWashRepeat’s unique selling points is its free pickup and delivery service within the UGM area – a significant convenience for students who want practical solutions without the hassle of visiting a store.

“With this free pickup and delivery service, we hope to provide students with convenience and efficiency,” he explained.

When he started, Fardan invested about 3 million rupiahs in the business. Today, RockWashRepeat generates a monthly turnover of 8-10 million rupiah.

Facing the Pressure

Running a business is a lot of work. Fardan admits to facing several challenges, including maintaining service quality, creating a solid first impression, and building customer trust, especially in a competitive industry like services.

“It is important to make a good first impression on customers. In the beginning, I felt pressure to meet their expectations because they trusted us to take care of their shoes,” he said.

Customer satisfaction is critical in the service business, he explained. Satisfied customers are more likely to place repeat orders and recommend the service to others, while dissatisfied customers may not return. Another challenge Fardan faced was training his team to meet RockWashRepeat’s quality standards, teaching them everything from proper washing techniques to ensuring service consistency.

He currently operates the business from Ngabean Kiosk at Jl. Wahid Hasyim No. 21-22, Yogyakarta, with four employees. Regarding future expansion, Fardan is focused on developing his existing store but is open to opening new stores.

Business Tips

Starting a business is no small feat. Fardan advises aspiring entrepreneurs to observe their surroundings when brainstorming business ideas.

“First identify the problem people around you need, then offer a solution,” he shared.

He also suggests that new entrepreneurs shouldn’t focus solely on making money. Businesses will have ups and downs, so concentrating on how the company can grow sustainably is essential. Consistency and networking are critical factors in overcoming challenges and growing a business.

Fardan emphasizes that a business doesn’t always have to be prestigious; a simple idea can become successful if it creates value. He believes having a unique selling point and understanding customer needs are essential for a sustainable business.

In addition, he reminds aspiring entrepreneurs to stay comfortable even when their business is doing well.

“Every day, we should ask ourselves questions like, ‘What’s next?’ or ‘What should I do tomorrow?

Finally, Fardan encourages his fellow students to be bold and start a business. He believes real-world experience is invaluable because it provides insight into business realities. “If your idea is solid and you’re well prepared, leap. I believe that no business becomes successful overnight; it’s a long process,” he concluded.

Reportage: Shofi Hawa Anjani
Editor: Kurnia Ekaptiningrum
Check out the full podcast at https://www.youtube.com/watch?v=SH0wTdAKGns

Sustainable Development Goals

SDG 1 SDG 4 SDG 8 SDG 10 SDG 12 SDG 17

Views: 250
Tags: SDG 1: No Poverty SDG 10: Reduced Inequalites SDG 12: Responsible Consumption And Production SDG 17: Partnerships For The Goals SDG 4: Quality Education SDG 8: Decent Work And Economic Growth

Related Posts

Apia Dewi Agustin

The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM

Graduation Friday, 25 July 2025

Do you still remember Apia Dewi Agustin? Her name once captured the public’s attention with her inspiring story. This young woman from a remote village in Magetan Regency, East Java, successfully pursued her undergraduate degree and then continued her Master’s and Doctoral studies at the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), free of charge, thanks to her academic achievements.

Now, Apia has once again made her alma mater proud.

Primastuti Indah Suryani

Optimizing Social Media to Boost MSME Visibility

News Friday, 25 July 2025

Building a brand and reaching consumers no longer rely solely on conventional promotions. Social media has become a primary channel for shaping a business’s image.

Field Trip GSW 2025

GSW 2025 Invites International Students to Explore Industry and Art in Yogyakarta

News Friday, 25 July 2025

The clinking sound of metal echoes through a silver craft workshop in Kotagede, Yogyakarta. Skilled hands carefully hammer sheets of silver on a steel anvil.

Andar Danova L Goeltom

Green Jobs and Green Curriculum, the Key to Indonesia’s Tourism Future

News Thursday, 24 July 2025

Significant changes are taking place in the global tourism industry. Today’s travellers, especially younger generations and international tourists, are increasingly concerned about the environmental impact of their travel activities.

Latest News

  • The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM
    July 25, 2025
  • Optimizing Social Media to Boost MSME Visibility
    July 25, 2025
  • GSW 2025 Invites International Students to Explore Industry and Art in Yogyakarta
    July 25, 2025
  • Green Jobs and Green Curriculum, the Key to Indonesia’s Tourism Future
    July 24, 2025
  • Unemployment Rate Declines, FEB UGM Lecturer Says Decent Work Remains a Challenge
    July 24, 2025

Related Article

  • The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM
    July 25, 2025
  • Optimizing Social Media to Boost MSME Visibility
    July 25, 2025
  • GSW 2025 Invites International Students to Explore Industry and Art in Yogyakarta
    July 25, 2025
  • Green Jobs and Green Curriculum, the Key to Indonesia’s Tourism Future
    July 24, 2025
  • Unemployment Rate Declines, FEB UGM Lecturer Says Decent Work Remains a Challenge
    July 24, 2025
Universitas Gadjah Mada

Universitas Gadjah Mada
Faculty of Economics and Business

Jln. Sosio Humaniora No.1, Bulaksumur, Yogyakarta, Indonesia 55281

Map & Direction
More Contact Information

Department

  • Accounting
  • Economics
  • Management

Faculty Directory

  • Public Information
  • Room Management
  • Asset Management
  • Cemetery Management

Alumni

  • Alumni Community
  • Alumni Services
  • Tracer Study
  • Jobs & Internships
  • Scholarships

Social Media

© 2025 Faculty of Economics and Business UGM

DisclaimerSite Map

๐Ÿ’ฌ Need help?
1
FEB UGM Official WhatsApp
Hello ๐Ÿ‘‹
Can we help you?
Open chat