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The Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), continues to provide efficient and transparent administrative services. FEB UGM will implement the e-Perjadin business travel information system from January 2025 as part of its ongoing digital transformation efforts.
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Social media has become one of the most powerful marketing tools in today's digital era, especially for micro, small, and medium enterprises (MSMEs). Digital marketing practitioner and content creator Primastuti Satrianto emphasized the importance of social media as a primary marketing channel. She shared practical strategies to help MSMEs maximize their digital marketing efforts.
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The success of a business is determined not only by the products offered but also by the wise management of finances. This was conveyed by the CEO of Sombong Men's Care, Denny Sumargo, Sultan Ankaraja, S.M., during the MSME Business Digitalization Training organized by FEB UGM on November 20, 2024.
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Digital transformation is critical to achieving Indonesia's Golden Vision 2045. This transformation goes beyond building internet infrastructure and includes digitizing governance, commonly known as e-government. Unfortunately, not all local governments in Indonesia have fully embraced digital transformation. This is reflected in Indonesia's low Networked Readiness Index (NRI) ranking of 59, behind Singapore, Malaysia, and Thailand.
FEB UGM Improves Digital Skills of its Professional Staff with Microsoft Office and RStudio Training
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To improve the digital skills of its professional staff, the Faculty of Economics and Business UGM organized a training session on Microsoft Office and RStudio applications. The training was held from Monday to Wednesday, December 16-18, 2024, in room U-104 FEB UGM, and aimed to provide participants with practical skills to support their work productivity.
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Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in staying relevant and creating products that meet market needs amidst rapid technological advancements and changing consumer behaviors. Many MSMEs strive to understand digital business strategies and build a robust competitive advantage.
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