The MBA FEB UGM student delegation achieved a remarkable accomplishment at the Global Corporate Consulting Project (GCCP) 2026 competition held at Zhejiang University International Business School (ZIBS), China, on Friday, 17/04/26. Five students, consisting of Muhammad Fadhil Abdul Baatsith (JOG-MBA 85), Syalinna Naurah (JOG-IMBA 86), Fatimah Tri Khumairah (JOG-MBA 85), Muhammad Nadhif Daffa Priyansa (JOG-MBA 86), and Josephine Anggita Damanik (JKT-SEMBA 47), received the Outstanding Consulting Achievement Award.
In addition, Syalinna Naurah also won the Best Presence Award. The ZIBS Global Corporate Consulting Project is an international business consulting competition that brings together business schools from around the world to solve real industry challenges faced by global companies. In this competition, FEB UGM became the only business school in Indonesia to participate and represent the country on this international stage. Muhammad Fadhil Abdul Baatsith and Fatimah Tri Khumairah, representing the delegation, also shared their experiences throughout the competition.
According to them, the journey to GCCP 2026 was not short. Before competing, they first went through an internal selection process organized by MBA FEB UGM from both the Yogyakarta and Jakarta campuses. Through this process, they were finally selected to represent FEB UGM in the competition. The FEB UGM team was assigned a case study from Hangzhou Pingyi Technology Co., Ltd., which aimed to expand its business into the Southeast Asian market. To address this challenge, the team designed a strategy tailored to the Indonesian market, adopting a more adaptive marketing approach that leverages a soft-selling approach.
The strategy was developed to align the company’s values with the preferences and behavior of Indonesian consumers, as the largest market in Southeast Asia.
“We realized that the strategy implemented could not be entirely the same as in other countries’ markets. Therefore, we first tried to understand the characteristics of Indonesian consumers so that the proposed strategy would be more relevant to the target market conditions,” explained Fadhil.
However, they also faced several challenges during the case-solving process. One of them was the language barrier when interacting with the company representatives. In addition, the limited data provided by the company required the team to conduct deeper data exploration and analysis.
“Initially, we were worried that our recommendations would not come across properly because we relied on a translator.’We were also only given very limited data, so we relied more on external data sources. However, in that way, the company was actually able to gain insights from the data we collected regarding the Indonesian market,” said Fatimah.
In formulating their recommendations, the team not only delivered a final presentation to company representatives but also produced various outputs that served as supporting foundations. These outputs included a PowerPoint presentation, a prototype, a big paper, quantitative and qualitative research, and a synthesis paper. Coming from different professional backgrounds, they realized that teamwork was a key factor in their success.
The ability to collaborate, accept criticism, and set aside personal egos became important lessons throughout the international competition. This achievement was also inseparable from the faculty’s support throughout the delegation’s preparation process. The support included mentoring, accommodation, and administrative needs such as visa arrangements for their departure to China. For them, this achievement was not only a source of pride as it marked their experience in an international-level competition, but also an opportunity to discover their interests and potential.
Reported by: Najwa Anggi Namira
Editor: Kurnia Ekaptiningrum
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