Ayasha Kirana Nusantoro (Economics-IUP 2015), together with her teammates, Shinta Suhartono (Universitas Indonesia) and Fahmi Rizaldi (Institut Teknologi Bandung), became the 2nd Winner of the Tokopedia Product Academy, held at Tokopedia Tower in Jakarta from 1-5 April 2019. Tokopedia is a leading tech company, often referred to as a unicorn in Indonesia, that operates across three business lines: marketplace, digital, and financial technology.
Tokopedia Product Academy is an intensive 5-day development program intended for final-year students from diverse backgrounds, including IT, design, and business. With over 2,000 applicants across the country, only 39 are chosen to participate after an intensive selection process. The selection process includes five stages, from CV screening, psychological test, focus group discussion, interview, and case study. Participants were then assigned to teams of three from different universities and given a case to solve, which they presented on the last day.
During the program, participants were coached directly by the product owners of Tokopedia, had in-depth discussions about product design, from learning about the concept of minimum viable product (MVP), UI/UX research, how to become data-driven when creating a product, conducting product design, and a design sprint by creating wireframes, and scrum to execute a product. Participants were also assigned to conduct market research to identify customer demand for the product that may be profitable to the firm.
On the last day, each team was given 15 minutes to pitch their proposed solution for boosting the firm’s profits by creating a product that meets customer demand. Teams were also challenged to create a prototype of the product within the three days since the case was given. Participants were then directed to the Gala Dinner, where the winners were announced.
“Tokopedia Product Academy was challenging, as I needed to compete in a field that wasn’t familiar to me since I am majoring in Economics, and it has nothing to do with tech or product development. However, the training program and mentors provided by Tokopedia helped me a lot in understanding the tech industry,” said Ayasha.
Source: Ayasha Kirana Nusantoro
