Universitas Gadjah Mada
Faculty of Economics and Business

The Mario team of Universitas Gadjah Mada(UGM) has come out as the third winner of the national marketing competition, Nielsen Challenge Competition 2017, in Jakarta on 19 January.

With members Brio Elprananta, Untari Febrian Ramadhani, and Dewi Kharisma who are all students of Management Department of Faculty of Economics and Business UGM, the team had to compete with 223 teams from 30 universities in Indonesia.

Mario team chairman, Brio Elpananta, said the team had to undergo a series of selection tests to win the competition. During the pre-elimination, they were given a business case of a tea producing company. They were asked to identify the opportunities and threats in the market, consumer target, and devise appropriate marketing strategies,

“The best 10 proposals of marketing research are picked to go into the semifinal,” he said on Friday (20/1).

Next, the 10 best teams were asked to present their proposal to the juries in a conference call. Then, the best five teams were chosen being 3 teams from UI, 1 from ITB, and the UGM team, to go to the final and present the proposal directly to the juries in Jakarta.

“In the final round, all finalists were given real data by Nielsen to devise marketing strategies that are required by the client. We were given mentoring in implementing the research proposal on marketing,” he said.

The win made them proud. Apart from the experience and guidance for the mentors, they also receive recommendations to join Nielsen.
“Although we have not become the champion, but we were delighted because we are awaited to be joining Nielsen,” he said.

Brio hoped in the future UGM students would make better achievements in similar competitions and others. He hoped their achievement would inspire and motivate other students to continue making achievements in their respective field.

“Hopefully, the tradition to be winners can be sustained by UGM students,” he said.

Source: ugm.ac.id