Universitas Gadjah Mada
Faculty of Economics and Business

Personal branding is a way to build your unique identity and values. Personal branding is essential for students to create a positive and professional self-image.

"Personal branding is essential for students. It's about creating a positive and professional image and standing out in a sea of people," said influencer and singer Agatha Chelsea during the Friday BNB Campus Roadshow at FEB UGM (September 6, 2024).

So, how do students build their personal brand? How can personal branding help students in the job market? Agatha Chelsea explained several steps students can take to develop their personal branding.

The first step is for students to understand themselves—what they like, what they are good at, and what values they hold dear. Then, they need to define their target audience and identify who they want to reach with the personal brand they are building.
"After that, students need to identify what makes them different, what makes them unique compared to other students in their chosen field," she explained.

The next step in building personal branding is to craft the message they want to convey to the world through their branding. Equally important is choosing the right platform and consistently building that individual brand.

Agatha Chelsea noted that personal branding helps students build credibility and shows potential employers that they are suitable candidates for the job they are applying for.

"Personal branding also helps students build professional networks and increase their chances of landing the job they want," she added.

Reportage: Orie Priscylla Mapeda Lumalan
Editor: Kurnia Ekaptiningrum

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