The Serendipity team, a student team from the Undergraduate Program Department of Management, Faculty of Economics and Business Universitas Gadjah Mada (FEB UGM), consisting of Laura Yahdiyani (Management 2016), Rizka Allya Syahnestey (Management 2016), and Arundina Septiyani (Management 2016), won third place at the national level competition, Marketing Competition at The 4th Management Euphoria, organized by the Center of Management IPB University on April 26-28, 2019.
The 2019 Marketing Competition is part of the major event, The 4th Management Euphoria 2019. The theme raised this year is “Create Marketing Strategies to Attract Through Consumers Promoting Products in Small and Medium Enterprises at Bogor Botanical Square”, where the organizers collaborate with Bogor City’s Dekranasda and Botani Square.
This year’s 2019 Marketing Competition consists of a series of selections that are long enough to determine the winner, starting with the paper selection, where participants must solve a case study on Bogor City’s Dekranasda and Botani Square. Then, eight selected teams, representing students from Universitas IPB, Universitas Padjajaran, Universitas Sebelas Maret, Universitas Gadjah Mada, and Institut Teknologi Bandung, will proceed to the video advertising stage. This stage requires the team’s idea and creativity in packaging engaging advertising. Furthermore, the presentation stage and the mysterious challenge stage test each team’s ability to understand and apply marketing skills.
Points from each stage are accumulated according to the percentage and provisions. FEB UGM team finally managed to occupy third position. The first and second positions were won by teams of students from IPB University.
Source: Laura Yahdiyani
