A student from the Faculty of Economics and Business Universitas Gadjah Mada (FEB UGM), Darwin Tandjo, achieved an outstanding accomplishment by winning First Place in the Astra Honda Motor Business Case Competition 2025. The competition, organized by PT Astra Honda Motor, was held on November 22, 2025, at Menara Astra and was attended by around 170 participants from various universities across Indonesia.
The competition challenged participants to propose innovative solutions to business problems related to sustainability issues. In the preliminary round, participants were selected individually by submitting a video presentation and a pitch deck. At this stage, participants were free to choose topics related to the sustainability of the company’s business. Darwin chose to address the development of the electric vehicle (EV) ecosystem as a strategy to support the future sustainability of Astra Honda Motor’s business.
“In the preliminary stage, the topic was quite broad, focusing on sustainability. I chose to discuss the development of the EV ecosystem as one of the strategies to maintain Astra Honda Motor’s business sustainability in the future,” explained the Management student.
Participants who passed the preliminary round were then grouped into teams to proceed to the next stage. Each team was required to prepare a presentation deck based on the provided case before presenting their solutions in the final pitching session to the judges.
In the final round, participants had to choose one of three case options related to waste management within the company: plastic waste in minimarkets within the AHM ecosystem, food waste in the company’s cafeteria, and office waste management. Together with his team, Darwin chose to focus on food waste at the Astra Honda Motor cafeteria. The team designed a solution that emphasized raising employees’ awareness about food waste while implementing a more structured, practical, and applicable food waste management system within the company’s cafeteria.
“In the final round, we chose the food waste case in AHM’s cafeteria. Our proposed solution focuses on raising team members’ awareness while building a more effective and practical food waste management system that can be easily implemented,” he said.
Darwin admitted that the competition presented several challenges. The main challenge was managing time and aligning perspectives among team members who had never worked together before.
“The biggest challenge was aligning the perspectives of new individuals within the team while also adjusting our schedules for discussions. However, since everyone shared the same goal and the discussion space was open, the process became easier,” Darwin added.
Darwin expressed his happiness and pride in achieving this accomplishment. He hopes to continue contributing to future achievements while inspiring other students to develop their potential and make positive contributions to the university.
Report: Orie Priscylla Mapeda Lumalan
Editor: Kurnia Ekaptiningrum
Sustainable Development Goals
