Universitas Gadjah Mada
Faculty of Economics and Business

Student team from Faculty of Economics and Business UGM consist of Erina Sofia Gudono (Management 2014), Anak Agung Indira (Management 2014), and Legahati Sekar Putri (Management 2014) had won the 1st Place in Marketing Competition: The 2nd Management Euphoria 2017 organized by Institut Pertanian Bogor, on May 19, 2017.

This year the event had theme "Branding Your Idea in Integrated Marketing through Creativity and Technology". This Marketing Competition aimed to increase the creativity of students in marketing strategies for corporate partners. The 2nd Management Euphoria Marketing Competition partnered with GOERS. GOERS is an event finder mobile application that give its user various option of activity and event around Jakarta, and it also helps people to book the ticket to their preferred event. Now, GOERS has more than 200 events and activity from its partners in Jakarta and GOERS has expanded its market to Bandung to reach more customers. From a hundred of teams who submitted their marketing plan in the preliminary round, 10 teams from all over Indonesia then was selected to join the semifinal round and had to present their proposal in Institut Pertanian Bogor.

The participants of the competition were asked to propose a marketing plan with particular goals and which aimed to raise the awareness of GOERS; to increase the amount of GOERS downloader and to increase the amount of ticket selling by GOERS apps. The participants competed to make the most effective strategy that fits GOERS’ target market.

From hundreds of participants that proposed the marketing plan in the preliminary round, 10 teams from all over Indonesia were then being chosen to join the semifinal round and presented their work in Institut Pertanian Bogor. After the paper and GOERS advertisement video presentation, the next round was followed by creative challenge. Every team was given challenges to make advertisement media using used goods. Such as boxes, newspaper, etc that were given by the committee.

All of the score components were counted to decide which team will won the Marketing Plan Competition 2017 and Ace of Spades team from University of Gadjah Mada succeeded to achieve 1st place in the Marketing Plan The 2nd Management Euphoria 2017.

Source: Erina/FEBUGM