• About UGM
  • SIMASTER
  • SINTESIS
  • Public Information
  • SDGs
  • English
    • Bahasa Indonesia
    • English
Universitas Gadjah Mada Universitas Gadjah Mada
Faculty of Economics and Business
  •  About Us
    • Overview
    • History of The Establishment
    • Mission & Vission
    • School Values
    • School Leadership
    • Senate Leadership
    • Department Leadership
    • Study Program Leadership
    • Unit Leadership
    • Faculty Advisory Board
    • Annual Report
    • Campus Facilities
    • Visual Identity
    • News Room
    • The 70th Anniversary
  • Academic Programs
    • Undergraduate Program
    • Master Program
    • Doctoral Program
    • Profession Program
    • Short Academic Programs
    • Professional Programs & Certification
    • International Undergraduate Program
    • International Doctorate in Business (IDB)
    • Academic Calendar
    • Rooms and Events
  • Faculty & Research
    • School Memberships
    • School Accreditation
    • International Networks
    • Faculty Members
    • Visiting Professor & Research Fellows
    • Professional Staffs
    • Publications
    • Published Journals
    • Working Papers
    • Fields of Study
    • Supporting Units
    • International Conference Partnership
    • Call for Papers
    • Community Service
    • Faculty Library
  • Admission
  • Home
  • Achievement

UGM Students Win Runner-Up Title at the 15th MIST International Conference at Universitas Indonesia

  • Achievement
  • 7 March 2019, 09.44
  • By : Admin
MIST 2019

Students of Faculty of Engineering and the Faculty of Economics and Business of Universitas Gadjah Mada once again achieved national award. Students from the Orientaru Team consisting of Aditya Laksana Suwandi (Information Technology 2015), Ronald Andika Prasetyo (Management-IUP 2016), and Veronika Xaveria (Management-IUP 2016 – Double Degree University of Melbourne) won Runner-Up title in “The 15th MIST International Conference “on 24th February until 1st March 2019 which was organized by the Management Student Society (MSS) FEB Universitas Indonesia.

The 15th MIST International Conference is the biggest international marketing conference, seminar, and training in Indonesia that offers all necessary updates and insights of marketing environment in the world. This conference offers a place for passionate young marketers all around the world to exchange views and ideas about current marketing issues. Raising “Human Centric Technology: Think Forward, Embrace Uncertainty, Deliver Growth” as MIST big theme, Orientaru team successfully won the Runner-Up title by presenting a research paper of “Maximizing Seamless Customer Experience on GO-JEK through Digital Personalization”

The first stage was the selection of research papers. 15 finalist teams who made it through the selection stage were invited to attend the MIST conference in Jakarta, Indonesia. The 15 finalist teams came from leading universities within the country such as Universitas Gadjah Mada, Universitas Indonesia, Institut Teknologi Bandung, dan Universitas Udayana and foreign universities such as Victoria University of Wellington and Ritsumeikan Asia Pacific University. The delegation of the UGM finalist teams consisted of ‘Orientaru’ and ‘Sembagi Arutala’ consisting of Samuel Silitonga (Accounting 2015), Rakyan Widhowati Tanjung (Accounting 2015), and Rocky S.P. Silalahi (Management 2016).

On the first day, delegates were invited to attend Technical Meeting, Informal Session, and Internal Training by Anthony Reza as GetCraft’s Co-Founder and CEO which was held at JSC Hive Kebayoran. Here, the delegates have the opportunity to get to know each other. The next day was the presentation day where each team was required to present their research papers related to the implementation of marketing technology in a company to improve their customer satisfaction. The presentation session was held at Greenhouse Coworking and Office Space Jakarta.

The next series of event was the seminar held at the Soeria Atmadja Auditorium, FEB UI which consisted of 4 sessions. The 1st session speakers who discussed ‘A New World of Speed and Agility’ consisted of Ari Askhara (CEO of Garuda Indonesia), Danny F. Sondakh (Formal Regional Sales Director of SAP, Success Factors and Independent, HR Advisor), and Gervasius Samosir (Partner at Solidiance). 2nd Session regarding “Customer Experience Marks the Spot: Dealing with Unbounded Opportunity” hosted by Adam Haluska as Head of Marketing at Greenhouse Coworking & Office Space. 3rd Session discussed the topic ‘Human Disruption and Artificial Intelligence’ where Ashraf Sinclair (Venture Partner at 500Startups) and Rudiantara (Minister of Communication and Information of Republic of Indonesia) were the speakers. And in 4th session related to ‘Think Like a Digital Leader on C-Level Perspective’, the participants had the opportunity to gain insight from Agus Nurudin (Managing Director of Nielsen Indonesia) and Kartika Octaviana (CoHive Coworking’s Head of Corporate Communication)

The first day conference was held at Sampoerna Strategic Square where the panelists acted as mentors who guided the delegates in completing business case given by Solidiance. The three best teams had the opportunity to present their case solutions in front of the panelists. While the second day conference was held at Indonesian Management Development Institute (IPMI) where each delegates brought each other thoughts and opinions through 3 debate sessions related to ‘AIDA Model’ in marketing. The event continued with dinner and networking sessions on Social Night in Vin+ Kemang.

The last day consisted of training by Google Analytics Singapore which discussed digital marketing and analytics. After the training, the delegates were invited to attend Gala Dinner and Awarding Night held at the Kempinski Grand Ballroom, Jakarta. In the awarding session, #JMD from the Universitas Indonesia won the Best Team title, Orientaru from Universitas Gadjah Mada won the ‘Runner-Up Team’ title, and Abhinaya from the Institut Teknologi Bandung won the Second Runner-Up Team title.

Source: Veronika Xaveria

Views: 145

Related Posts

closing and awarding

Global Summer Week 2025 Wraps Up with 57 Students from Around the World

News Monday, 28 July 2025

A warm and enthusiastic atmosphere filled the closing night of Global Summer Week (GSW) 2025, held at Amaranta Prambanan on Friday evening (July 25, 2025). After two weeks of learning, collaboration, and cultural exchange, dozens of students from various countries officially concluded their journey in the program themed “Innovative Business Models for a Sustainable and Inclusive Future.”

Vice Dean for Research, Community Service, Collaboration, and Alumni Affairs of FEB UGM, Gumilang Aryo Sahadewo, S.E., M.A., Ph.D., expressed his pride in successfully implementing this year’s GSW.

Nurul Indarti

Students Encouraged to Design Innovative Solutions through Design Thinking

News Monday, 28 July 2025

Creative and empathetic problem-solving was the central message of FEB UGM Professor, Prof. Nurul Indarti, Sivilokonom, Cand.Merc., Ph.D., to students from nine countries.

Apia Dewi Agustin

The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM

Graduation Friday, 25 July 2025

Do you still remember Apia Dewi Agustin? Her name once captured the public’s attention with her inspiring story. This young woman from a remote village in Magetan Regency, East Java, successfully pursued her undergraduate degree and then continued her Master’s and Doctoral studies at the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), free of charge, thanks to her academic achievements.

Now, Apia has once again made her alma mater proud.

Primastuti Indah Suryani

Optimizing Social Media to Boost MSME Visibility

News Friday, 25 July 2025

Building a brand and reaching consumers no longer rely solely on conventional promotions. Social media has become a primary channel for shaping a business’s image.

Latest News

  • Global Summer Week 2025 Wraps Up with 57 Students from Around the World
    July 28, 2025
  • Students Encouraged to Design Innovative Solutions through Design Thinking
    July 28, 2025
  • The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM
    July 25, 2025
  • Optimizing Social Media to Boost MSME Visibility
    July 25, 2025
  • GSW 2025 Invites International Students to Explore Industry and Art in Yogyakarta
    July 25, 2025

Related Article

  • Global Summer Week 2025 Wraps Up with 57 Students from Around the World
    July 28, 2025
  • Students Encouraged to Design Innovative Solutions through Design Thinking
    July 28, 2025
  • The Story of Apia, PMDSU Scholarship Recipient and Best Graduate of the Master of Science in Accounting FEB UGM
    July 25, 2025
  • Optimizing Social Media to Boost MSME Visibility
    July 25, 2025
  • GSW 2025 Invites International Students to Explore Industry and Art in Yogyakarta
    July 25, 2025
Universitas Gadjah Mada

Universitas Gadjah Mada
Faculty of Economics and Business

Jln. Sosio Humaniora No.1, Bulaksumur, Yogyakarta, Indonesia 55281

Map & Direction
More Contact Information

Department

  • Accounting
  • Economics
  • Management

Faculty Directory

  • Public Information
  • Room Management
  • Asset Management
  • Cemetery Management

Alumni

  • Alumni Community
  • Alumni Services
  • Tracer Study
  • Jobs & Internships
  • Scholarships

Social Media

© 2025 Faculty of Economics and Business UGM

DisclaimerSite Map

💬 Need help?
1
FEB UGM Official WhatsApp
Hello 👋
Can we help you?
Open chat