Seminar: Building The People’s Economy With Micro-Credit

A warm and enthusiastic atmosphere filled the closing night of Global Summer Week (GSW) 2025, held at Amaranta Prambanan on Friday evening (July 25, 2025). After two weeks of learning, collaboration, and cultural exchange, dozens of students from various countries officially concluded their journey in the program themed “Innovative Business Models for a Sustainable and Inclusive Future.”

Vice Dean for Research, Community Service, Collaboration, and Alumni Affairs of FEB UGM, Gumilang Aryo Sahadewo, S.E., M.A., Ph.D., expressed his pride in successfully implementing this year’s GSW.

Creative and empathetic problem-solving was the central message of FEB UGM Professor, Prof. Nurul Indarti, Sivilokonom, Cand.Merc., Ph.D., to students from nine countries.

Do you still remember Apia Dewi Agustin? Her name once captured the public’s attention with her inspiring story. This young woman from a remote village in Magetan Regency, East Java, successfully pursued her undergraduate degree and then continued her Master’s and Doctoral studies at the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), free of charge, thanks to her academic achievements.

Now, Apia has once again made her alma mater proud.

Building a brand and reaching consumers no longer rely solely on conventional promotions. Social media has become a primary channel for shaping a business’s image.