• About UGM
  • SIMASTER
  • SINTESIS
  • Public Information
  • SDGs
  • English
    • Bahasa Indonesia
    • English
Universitas Gadjah Mada Universitas Gadjah Mada
Faculty of Economics and Business
  •  About Us
    • Overview
    • History of The Establishment
    • Mission & Vission
    • School Values
    • School Leadership
    • Senate Leadership
    • Department Leadership
    • Study Program Leadership
    • Unit Leadership
    • Faculty Advisory Board
    • Annual Report
    • Campus Facilities
    • Visual Identity
    • News Room
    • The 70th Anniversary
  • Academic Programs
    • Undergraduate Program
    • Master Program
    • Doctoral Program
    • Profession Program
    • Short Academic Programs
    • Professional Programs & Certification
    • International Undergraduate Program
    • International Doctorate in Business (IDB)
    • Academic Calendar
    • Rooms and Events
  • Faculty & Research
    • School Memberships
    • School Accreditation
    • International Networks
    • Faculty Members
    • Visiting Professor & Research Fellows
    • Professional Staffs
    • Publications
    • Published Journals
    • Working Papers
    • Fields of Study
    • Supporting Units
    • International Conference Partnership
    • Call for Papers
    • Community Service
    • Faculty Library
  • Admission
  • Home
  • News

The Two Sides of the Artificial Intelligence Implementation in Companies

  • News
  • 12 July 2023, 15.32
  • By : Admin
Dr. Peter Verhezen

Tuesday (11/07), the 10th session of the Global Summer Week 2023 program series was filled by Dr. Peter Verhezen, a professor from the University of Antwerp, Belgium. This session discussed the various impacts of implementing artificial intelligence (AI) in companies. As a prelude, Dr. Peter stressed that a computer would not be able to compete with the intelligence of the human brain. According to him, unlike the human brain, computers cannot understand the “context” of a thing or condition. In addition, computers also lack some of the features possessed by the human brain, such as flexible communication, plasticity (automatic adaptation), and autonomy in carrying out tasks.

Currently, countries are competing in conducting research and development of artificial intelligence. The United States, which used to lead research related to artificial intelligence, has now been overtaken by other countries, indicating the increasing prevalence of artificial intelligence in the global sphere. Dr. Peter argues that implementing artificial intelligence might make us smarter but not wiser. Therefore, we need to use artificial intelligence wisely. In a sense, artificial intelligence is not only used as a tool for maximizing profit, but also requires purpose and meaning in its use.

The commercialization of artificial intelligence also creates collaboration between humans and technology. Dr. Peter gave an example that currently, the implementation of artificial intelligence has developed rapidly in the financial sector. However, artificial intelligence will not be able to replace human performance in the sector completely. He mentioned that it would be difficult for artificial intelligence to carry out work that requires a sense of the process, such as risk management and auditing.

In the end, like two sides of a coin, the existence of artificial intelligence has various impacts. On the positive side, artificial intelligence can personalize products or services, such as Netflix, which provides entertainment recommendations for its users. However, implementing artificial intelligence is also accompanied by challenges like data bias and fairness, ethics, and privacy issues. Therefore, the board of directors must be wise in making decisions, including utilizing artificial intelligence for the company’s operations.

Reportage: Rizal Farizi 
Watch the full video at https://youtu.be/xcXTuZdXng8 

Views: 484

Related Posts

PEOPLE PLEASER

Why Being a People Pleaser Can Harm Your Mental Health

News Friday, 3 October 2025

In university life, students are often faced with various choices, ranging from invitations to hang out and socialize after class to sudden weekend trips.

Prof. AGUS SARTONO

MBG: Grand Ideas and Reality

Faculty Insight Friday, 3 October 2025

By: Prof. Dr. R. Agus Sartono, M.B.A.
Professor, Department of Management, Faculty of Economics and Business, Gadjah Mada University
Deputy for Education and Religion, Coordinating Ministry for People’s Welfare/Ministry of Religious Affairs of the Republic of Indonesia 2010-2014

Providing free nutritious meals, as seen in MBG, is actually a good idea, learned from the experiences of developed countries.

Novat Pugo Sambodo

FEB UGM Lecturer Highlights Economic Cost of Sugary Drinks

News Wednesday, 1 October 2025

Consumption of packaged sweetened beverages (MBDK) is not only a threat to health but also an economic burden on the country.

Ahmad Zaki

ESG Assurance: Challenges and Opportunities in Ensuring Sustainability Reporting

News Wednesday, 1 October 2025

The issue of Environmental, Social, and Governance (ESG) is gaining increasing attention in the business world. Companies are now required not only to present reliable financial statements but also to disclose their sustainability efforts and initiatives.

Latest News

  • Why Being a People Pleaser Can Harm Your Mental Health
    3 October, 2025
  • MBG: Grand Ideas and Reality
    3 October, 2025
  • FEB UGM Lecturer Highlights Economic Cost of Sugary Drinks
    1 October, 2025
  • ESG Assurance: Challenges and Opportunities in Ensuring Sustainability Reporting
    1 October, 2025
  • Tips for Maintaining Mental Health for Students
    30 September, 2025
Universitas Gadjah Mada

Universitas Gadjah Mada
Faculty of Economics and Business

Jln. Sosio Humaniora No.1, Bulaksumur, Yogyakarta, Indonesia 55281

Map & Direction
More Contact Information

Faculty Directory

  • Public Information
  • Room Management
  • Asset Management
  • Cemetery Management

Student

  • Student Community
  • Student Services
  • Career Development
  • International Exposure
  • Scholarships
  • Internships

Alumni

  • Alumni Community
  • Alumni Services
  • Tracer Study
  • Jobs & Internships
  • Scholarships

Social Media

© 2025 Faculty of Economics and Business UGM

DisclaimerSite Map

💬 Need help?
1
FEB UGM Official WhatsApp
Hello 👋
Can we help you?
Open chat
[EN] We use cookies to help our viewer get the best experience on our website. -- [ID] Kami menggunakan cookie untuk membantu pengunjung kami mendapatkan pengalaman terbaik di situs web kami.I Agree / Saya Setuju